The makers of Maters already knew that this Vijay and Vijay Sethupathi starrer action flick will dominate the box office. And this is what looking true after the film entered into the 17th day.
Looking at the box office collection of the film so far, it looks all set to reach the landmark figure of Rs 250 crore.
To add more, Master has almost minted Rs 240 crore in a matter of 17 days across the globe. Talking about Tamil Nadu (TN) region, the Lokesh Kanagaraj action thriller has almost revived the theatre business with huge gathering. Ticket counters seem to be on the roll.
It’s not like that Master has performed only to a limited region but has managed to shower its presence in some other states as well like Telangana, Kerala and Andhra Pradesh.
Without any doubts, the Tamil language film has performed remarkably well in Telugu speaking regions and has collected a whopping Rs 28.2 crore. Whereas in Kerala, it managed to earn Rs 12.7 crore.
Master was release on January 13, 2021 and it has been over 2 weeks since it’s theatrical release. But now, it seems that the film’s theatrical run may come to a halt as it has also been released on Amazon Prime Video as well.
As per the latest Bollywood news, a film is released online on Amazon Prime video after it completes a 50 day run in theatre. However, in Master’s case, it has come to notice that online streaming giant has relaxed some rules.
On the other side of it, there are some conflicts going on between theatre owners and the makers.
One of the theatre owners at Vettri shared his views to Indian Express, “It is ultimately a producer’s choice on what to do with his movie. But we need more transparency. If we were told that this film would come out on OTT within 20 days of its release, then we would have agreed upon different terms to maximize our profits.”
But not everybody thinks on that line. We’re talking about Vijay Sethupathi who doesn’t mind the film’s online release.
This is what he has to share, “With the film’s global digital release on Amazon Prime Video, we are hoping to reach a wider audience that’s been at home, and reach regions that otherwise wouldn’t have been possible.”