The launch of American Eagle’s most lavish campaign, featuring actress Sydney Sweeney, resulted in an impressive $400 million rise in the company’s market value within a single day
If you’re unsure about the strength of celebrity branding, you need to simply look at Sydney Sweeney.
This year alone, she’s shattered expectations, starting with a wildly successful campaign where her bathwater was turned into soap and just flew off the shelves.
Now, going the classic endorsement path, Sydney Sweeney partnered with American Eagle for their new denim launch.
It resulted in a stock market boom that was so intense that brand’s valuation crossed the $2 billion threshold overnight.
Fashion Spotlight: Sydney Sweeney Joins Forces with American Eagle
It all happened when American Eagle has teamed up with Euphoria actress Sydney Sweeney for its fall campaign. It was first launched on Wednesday.
Titled “Sydney Sweeney Has Great Jeans,” the campaign blends humor with high stakes, representing the brand’s biggest investment yet. It’s launching ahead of the back-to-school rush. This is what CMO Craig Brommers shared “This is our Super Bowl,” CMO Craig Brommers shared with Marketing Dive.
Sydney Sweeney for American Eagle pic.twitter.com/7RFIbKtcPq
— Complex Style (@ComplexStyle) July 23, 2025
American Eagle Stock Surges As Investor Sentiment Turns Bullish
Well, the buzz over Sydney Sweeney’s American Eagle campaign immediately spilled into financial markets on Wednesday. It all happened after a powerful rally held at the NYSE.
It finally drove American Eagle Outfitters Inc. stock up by 17.65%. It also witnessed shares rising from over $10 to nearly $12 by the end of the trading day.
All the above happennings resulted into American Eagle’s market capitalization that exceeded $2 billion on Wednesday for the first time. Thanks to a valuation bump of over $400 million in just one day. The clear driver behind the spike: its new campaign starring Sydney Sweeney.
After Wednesday’s explosive rally, Thursday witnessed a slight change in the market share price. It all happened when the shares of American Eagle dropped 4%, closing at $11.52. Still, the company’s market cap remains up by hundreds of millions compared to its pre-campaign level on Tuesday.
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Manoj Patel is a senior video journalist who has a degree in Mass Communication. He has a rich experience in editing videos and writing stories on different platforms.
