World Artisans Day: Ali Fazal & Richa Chadha Unveil Their Fashion Venture, Ehaab Couture

The newly launched fashion statement Ehaab Couture will be inspired by the rich cultural values of Lucknow from where most universal fashion brands have been launched till now. Needless to say, the Ehaab Couture will bring the essence of old-world charm, nostalgia, and tradition.

The name given to the new fashion brand is quite unique as the title itself suggests the meaning hidden inside. For example, name “Ehaab” signifies the art of gifting. It also suits to both Richa and
Ali as both of them are known to have backed such causes in the past.

The purpose of opening the brand is to preserve the heritage of artists from Lucknow and carry it forward to forthcoming generations.

This is what Ali Fazal has to say, “One of the best gifts given by Lucknow to the world is none other than Chikankari”. He further stated that he loves the making of this medium of fashion where each piece is itself crafted by hands. And this is where it carries the soulful essence of the artists who are engaged in this business.

The venture created by Chadha and Fazal is an honor to those artists who are working hard by weaving every single thread by their hands. It is therefore to honor the legacy of such artists who have so far safeguarded India’s heritage to generations.

Richa Chadha adds, “Our collaboration with the artisans of Lucknow is rooted in compassion and respect,” She further illustrates, “Ehaab Couture” gives you the very own feeling of hand made crafts and also gives you a hint to join hands in preserving the country’s culturally significant art forms.