It’s the moment for joy as Y-3 is heading for its continued celebrations for 20th Anniversary. It happened in the presence of Yohji Yamamoto and Adidas return so as to present its Fall/Winter 2022 collection.
The celebration continued with Bollywood star Ranveer Singh for building a unique thematic narrative and also to deliver far more excitement than ever.
Now, for its latest and unique campaign, Y-3 partnered with Ranveer Singh.
Ranveer Singh frontlines global campaign for adidas and Yohji Yamamoto’s ‘Y-3’
The campaign became visible after Ranveer’s eccentric suave along with Y-3’s minimal boldness. It was set against the backdrop of futuristic India and looked dipping in mystique.
It looked as if it has explored the convergence of visually from ancient India’s cultural triumph.
As soon as the campaign grew older, it witnessed Ranveer’s multidimensional persona, exuberant energy, and inimitable charm.
It was to basically offer a fresh interpretation of Y-3’s future, past and present. The unique and amazing choreography was performed by none other than Terrence Lewis.
The campaign witnessed how the entire series of expressive visuals explored the artistic middle ground between sport and dance.
This is what Ranveer Singh had to say while speaking about the entire event,, “It is an incredible honour for me to be a part of Y-3’s iconic legacy. This collaboration challenges mainstream perception of sporting movement – it’s fluid.
It feels great to be able to glimpse into the future and bring it to life with a metamorphic Indian touch”. Y-3 Fall/Winter 2022 is available globally at adidas.com/y-3, in store, via adidas CONFIRMED and through select retailers.
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