Jackie Shroff Named Brand Ambassador of ALT Environmental Film Festival

Jackie Shroff, a vocal supporter of climate change initiatives, has been chosen as the brand ambassador for the All Living Things Environmental Film Festival (ALT EFF), scheduled to take place from November 22 to December 8, 2024.

He joins an esteemed lineup of contributors, including Eternal Sunshine Productions, actress Shriya Pilgaonkar, director Richie Mehta, Suresh Wadkar, and wildlife filmmaker Gautam Pandey, among others.

Jackie Shroff Named Brand Ambassador of ALT Environmental Film Festival

Jackie Shroff expressed his excitement about being named the brand ambassador for ALT EFF, stating, “I’m truly happy to be a part of ALT EFF and its meaningful initiative for driving change in climate action. Cinema has the power to unite and inspire, and there’s no better medium than films to motivate the younger generation to act for a better future. ALT EFF isn’t just a film festival; it’s a collective effort towards a more sustainable tomorrow, and I’m eager to see the energy and solidarity it brings.”

ALT EFF seeks to raise climate awareness by harnessing the emotional impact of cinema, and Jackie Shroff’s committed efforts towards a more sustainable future align perfectly with the festival’s mission, making him an ideal choice as the brand ambassador.

Jackie Shroff is enjoying a great response for his performance as the villain Omar Hafeez in the recently released Singham Again.

Looking ahead, he’s set to appear in Baby John, where he’ll take on the character of Babbar Sher.

The film is slated for release on December 25, 2024, and will see Jackie sharing the screen with Wamiqa Gabbi, Keerthy Suresh, Varun Dhawan, and others.