Right from the beginning when 120 Bahadur was announced, it attracted the audience to theatres to watch the film. It now looks the film is gaining its momentum at the box office.
The main reason why the film managed to grab a small uprise in terms of collection is because of a positive word of mouth.
It can be said that 120 Bahadur is enjoying the expectation was for Saturday’s collections to nearly double.
Instead, the film grew from ₹2 crore on Friday to ₹3.25 crore on Saturday. The growth is evident, but a more robust jump was essential at this stage.
Box Office: 120 Bahadur Records Mild Growth On Saturday
The film, starring Farhan Akhtar in the titular role, is performing best in upscale city multiplexes and has some encouraging pockets. Still, its budget called for a much broader impact, notably in A-grade multiplex chains.
This approach had earlier helped another hit film titled Bhaag Milkha Bhaag turn into a ₹100-crore blockbuster, backed by a decent response from B-centre audiences. But 120 Bahadur enters cinemas during a phase when attracting viewers is increasingly tough, and its current box office numbers make that evident.
The historical war drama has managed ₹5.25 crore over its first two days, a total that would have been much more promising had it come entirely from the opening day.
As 120 Bahadur faces a crucial climb ahead, attention turns to today’s numbers and whether they show meaningful upward movement to encourage weekday prospects.
Note: The box office numbers have been gathered from several independent industry sources
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Anjali is an M Com by profession but having a keen interest to writing, editing and sporting an array of topics hailing from different industries.
