Amazon Announces Launch of Alexa Originals to Encourage Independent Music Artists

As expected, Amazon today announced the launch of Alexa Originals where independent artists from India have been asked to join.

To be precise, it’s going to be an exclusive selection of some new songs played by 4 independent artists from India.

And so, users can always listen to the most popular songs played by ‘Besabar’ by Lisa Mishra, ‘Bikhre’ from Vibha Saraf, ’Saathi’.

It also includes an instrumental track ‘Downtown’ by Diesby and Gulraj Singh that are also going to be a part of the Alexa Originals.

Users need to just say “Alexa, start originals” to play their favorite songs. They can also request any specific song by saying “Alexa, start Bikhre from Originals” and like that.

Amazon Invites Independent Music Contributors for Alexa Originals

All songs are free to access on the Alexa app for smartphones, which happens to be the Amazon shopping app (Android only).

In the same way, they can also be played on other devices like Echo smart speakers and some other Alexa built-in devices for many other brands like HP laptops.

The peculiar thing here is that all songs on Alexa Originals have been sung and composed by independent music artists like Lisa Mishra who’s both a song writer, singer and composer.

The singer is known for her reprise versions of some popular Bollywood music. For example, Gulraj Singh will be the music director and renowned singer who’s known for creating awesome melodies.

Others include the name of Vibha Saraf, who’s also a talented songwriter. She’s also a Bollywood playback singer and Diesby. She’s a versatile musician who has sung in 3 languages.

With the launch of Alexa in India, music has become within the reach of users. Using Alexa, users can tune in to any kind of music they wish to listen. They request Alexa to play up to 21.6 Lakh songs each day.

And so, Amazon feels proud to nurture all these selected independent artists which will further amplify their music to millions of other Alexa users in the country while using Alexa Originals.

Lisa Mishra, while speaking about Alexa Originals has to say, “Besabar is an upbeat dance-pop song that I had so much fun making! I hope people enjoy listening to it as much as I enjoyed making it. Also stoked to be the first few to collaborate with Alexa and also super excited to see Alexa as the new millennial music platform.” Echoing a similar sentiment, Gulraj Singh continues, “I’m so happy to have ‘Saathi’ released as one of the first-ever songs for ‘Alexa Originals’, the song celebrates the true spirit of companionship and friendship. I have also been an ardent user of ‘Alexa’ for some years, and am grateful to ‘Alexa Originals’ for giving me this wonderful opportunity.”

Vibha Saraf, “Extremely excited about being on Alexa, wherein people are going to access my song by simply calling out the name. How much simpler could it get? The song ‘Bikhre’ defines Relationships, and people’s ability to maintain positive relations by expressing their emotions.”

Diesby, “Downtown is a Lover’s love letter, the spark of first love & the beats will keep you moving. It’s the perfect song for you to dedicate to your beloved. Playing around with flavors is what I feel makes the music universe interesting and that’s what I usually do when I sit with my fellow producer Chapter6. Elevate your mood with my next single “Downtown” exclusively on Amazon Alexa Start Originals.”