Taapsee Pannu Joins NIVEA India As First Global Brand Face; Launches New Soft Daily UV for Long-Lasting Moisture & Sun Protection

Taapsee Pannu Joins NIVEA India As First Global Brand Face; Launches New Soft Daily UV for Long-Lasting Moisture & Sun Protection

Taapsee, who has long championed simple and effective skincare, has been associated with NIVEA for several years. Her appointment as a global brand ambassador highlights her alignment with the brand’s core values of trust, care, and innovation.

Sharing her excitement about the new role and product, Taapsee said, “I’ve always felt that skincare should be effortless, efficient, and uncomplicated. NIVEA Soft Daily UV offers just that — deep hydration and essential UV protection in a light, easy-to-use formula. It’s my go-to for keeping my skin fresh and radiant every day!”

As part of the product launch, NIVEA introduced a new television commercial featuring Taapsee Pannu, presenting the moisturizer as a go-to option for daily skincare that blends hydration with UV defense. The campaign emphasizes NIVEA’s dedication to creating practical and effective skincare suited for every lifestyle.

Shweta Dala, who’s NIVEA India’s Marketing Director, expressed, “Our focus at NIVEA has always been on developing skincare that truly meets evolving consumer needs.

With NIVEA Soft Daily UV, we’re offering a solution that combines essential daily moisture with UV protection, while preserving the familiar comfort of NIVEA Soft. We’re proud to launch this innovative product for our Indian audience..

The timing of the launch coincided with Vincent Warnery, Global CEO of Beiersdorf, visiting India. During his visit, he met Taapsee Pannu to celebrate NIVEA’s enduring legacy and its dedication to innovation in India’s fast-evolving personal care market.

As NIVEA strengthens its position in India, the debut of NIVEA Soft Daily UV, coupled with Taapsee Pannu’s appointment as the global ambassador, marks a significant milestone in the brand’s journey — one centered on simplicity, care, and staying relevant.