Shraddha & Shakti Kapoor Collaborate for YesMadam Campaign Promoting Women’s Empowerment In India

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Shraddha Kapoor

YesMadam which happens to be a leading home salon service in India, has garnered attention with its latest viral campaign featuring Shraddha Kapoor.

The tagline “Har Expert, Salon Expert Nahi Hota” originated from a Delhi Metro altercation, gained momentum as a trending topic on Twitter, and even made its way into a rap artist’s studio.

Riding on the success of their previous campaign, YesMadam has unveiled the second phase, starring their brand ambassador Shraddha Kapoor alongside Shakti Kapoor. This marks a historic moment as the father-daughter duo reunites on screen after a long hiatus.

 

Shraddha & Shakti Kapoor Collaborate for YesMadam Campaign Promoting Women’s Empowerment In India

The new campaign video kicks off with Shakti Kapoor’s iconic style, reminiscent of his legendary villain roles. As viewers are drawn in by this nostalgic touch, Shraddha Kapoor makes her entrance, bringing an emotional tone as she introduces Shakti to YesMadam’s home salon services. Skeptical at first, Shakti’s doubts vanish during a relaxing spa session, where he is transported back to his classic dialogue, “Aaau..”.

The campaign effectively showcases YesMadam’s focus on home-based beauty and wellness services, making it a pleasant family experience. Featuring the father-daughter pair adds credibility, reinforcing that YesMadam’s salon professionals are trustworthy for all grooming and wellness requirements.

Akanksha Vishnoi, Co-Founder of YesMadam, shared her thoughts on the collaboration, stating, “We provide professional salon services to millions of Indians in the comfort of their homes. This campaign featuring the iconic father-daughter duo embodies our brand’s commitment to trust, expertise, and delivering family-friendly services at budget-friendly rates.”
Mayank Arya, Co-founder and CEO of YesMadam, spoke about the collaboration, highlighting how working with Shraddha and Shakti Kapoor has been a rewarding experience.
He noted that their relationship reflects the trust YesMadam seeks to build with its customers. He emphasized that the brand remains committed to offering high-quality, transparent, and trustworthy salon services, and this campaign marks another step towards that goal.

Shraddha Kapoor shared her excitement, stating that teaming up with YesMadam is particularly special because the focus is on giving back. She expressed pride in being part of a movement that empowers women and helps young girls pursue their dreams.

Shakti Kapoor shared his views on the collaboration, saying, “Seeing the level of care and professionalism YesMadam offers, I trust them completely whenever my daughter calls for their services.”

YesMadam, a bootstrapped venture, is known for providing safe, professional, and convenient salon services at home, with a focus on transparent pricing and single-use products.

With the Kapoor family now supporting the brand, YesMadam strengthens its reputation across India. As the festive season approaches, the company is gearing up for expansion and introducing new offerings to its customers.

 

Also Read: Shraddha Kapoor featured on the cover of Hello Indo Arabia

 

 

 

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