Promoters of “Sarfira” Scaling Back On Promotions As Recent Releases & Remakes Starring Akshay Kumar Encounter Challenges At the Box Office

Promoters of “Sarfira” Scaling Back On Promotions As Recent Releases & Remakes Starring Akshay Kumar Encounter Challenges At the Box Office

As per some industry sources, the success of “Sarfira” seems to mainly rely on the word-of-mouth along with the film’s ability to connect with audiences. As of now, it doesn’t look like Akshay Kumar’s films are often used to boost box office numbers..

This is what a source told Bollywood Hungama, “There are some  Akshay Kumar movies that have faced commercial challenges. A few of them include “Bade Miyan Chote Miyan” (2024), “Mission Raniganj” (2023), and “Selfiee” (2023).

One film that particularly affected the performance of Akshay Kumar is “Bade Miyan Chote Miyan”.

The Sarfira producers are presently looking forward to formulate the approach of “12th Fail” (2023) that mainly got success through its word of mouth instead of promotional campaigns.

The makers of Sarfira look confident about their film to precisely fit into this strategy and will come out of this once it gets released in theatres..”

“For example, one Bollywood insider commented, “The producers look quite hesitant to overspend on promotions when the return on investment is unpredictable,” The situation can be like a film of great actor can fail at the box office. And so, there is a kind of some cautious optimism about ‘Sarfira.”

Since the pandemic, Bollywood filmmakers have been making effort to ensure that the Hindi dubbed version of the original film is not available before their Hindi remake is released.

The creators of “Drishyam 2” (2022) made significant efforts to block the online release of the Hindi dubbed version of the Telugu film “Drushyam 2” (2021).

In the case of “Shaitaan” (2024), they took it a step further by reportedly preventing the original film “Vash” (2023) from being aired on Shemaroo Me. Interestingly, “Vash” was never dubbed in Hindi, yet the producers of the Ajay Devgn starrer still opted to take this action.

Now, as the “Sarfira” release date is coming close, all eyes will be on how this unconventional marketing strategy fares in the competitive Bollywood landscape. Will the decision to keep promotions low-key turn out to be a brilliant move or a missed chance? Only time and audience reactions will make it clear if “Sarfira” can defy the odds and become a hit amidst the current uncertainties of the Indian film market.

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